An open call for participation in the laboratory was published in the social networks and media of the public art program: in the application form it was necessary to send a short letter of reflection on the subject of «How exactly do I want to complement or change the reality around me with the help of modern technology?». Eleven people between the ages of 10 and 37 were selected. Many of the participants had no experience with augmented reality technologies, so the format of Instagram
masks was chosen for the final projects – they can be created without any knowledge of programming.
After listening to the introductory course, the laboratory participants chose an art object to «animate» and began practical work on their projects under the guidance of the supervisors. An important part of the preparation was the work with folklore and anthropological materials and an online excursion from #гидпосказкам. Results of the laboratory in the form of masks on Instagram
became an important part of the public art program: there is a new excursion route, which introduces the residents and guests of Almetyevsk to the works of the laboratory participants, and also tells how exactly these works reveal the meanings of the mural. There is a QR code on the sign next to the art object, which leads to the AR mask on Instagram
@almetpublicart and helps «bring the mural to life».